Whoop — Own the vision
Product Launch Campaign
Web Ad
CONCEPT
Expanding WHOOP beyond the wrist by introducing a new product innovation: WHOOP Vision — performance sport sunglasses designed for outdoor athletes.
EXECUTION
INSIGHT &
STRATEGY
The execution was about building anticipation, readiness, and awareness. Starting with typography-only driven ads and eventually moving into graphic and motion ads.
Position WHOOP not just as a fitness tracker, but as a brand that immerses into the outdoor performance ecosystem. Outdoor athletes are constantly preparing for unpredictable conditions. WHOOP Vision becomes your company along the way.
Creative Direction: Patricio Medrano Milan
Art Direction: Patricio Medrano Milan
Copywriting: Patricio Medrano Milan
Videographer: Sico Micheli
Typography: Patricio Medrano Milan
Sound Design: Patricio Medrano Milan