Strava Kids — Kudos to the Kiddos
Integrated Campaign
Case Study Video
CONCEPT
An interactive and personalized app for children that introduces them to physical activity and mindfulness.
INSIGHT &
STRATEGY
Rather than fighting screen time, we decided to reimagine technology as a tool that brings parents and children together around movement, learning, and play.
ACTIVATIONS &
EXECUTIONS
App Store - 1 cover screen | OOH - 4 executions | Guerrilla - hopscotch game | NYC Marathon Experience - mockups, merch | Social Media - 8 stories, 4 posts, 1 feed | Children’s book - digital | Activations - 1 playground mockup
Through this STRAVA KIDS campaign launch, we aim to create an immersive experience for children of all ages.
App Store Cover Screen
OOHs
Social media stories
This couldn’t have been possible without the amazing work of an incredibly talented team.
Special thanks to:
Javiera Gurdian
Daniela Rosabal
More Niembro
By introducing educational games and activities early on, we help support healthier habits and prevent long-term health conditions.
Designed to support healthy development and pediatric
health conditions like obesity, diabetes and asthma.
Kiddos taking over NYC marathon
Introducing Strava Kids
— Kudos to the kiddos
